Tailored Content | Connect with Your Clients
Your potential customers need to know that you understand what they want, and be reassured that you can help them get it.
That’s why it’s so important to carefully convey the right messages to the right people in the right way. When it comes to content, one size definitely does not fit all.
We create tailored content:.
• To attract attention
• To differentiate your business from your competitors
• To set you apart as a thought leader
• To generate a buzz … and a call to action
Ways we help
We’ll discuss with you what sort of messages your clients and potential customers respond to – whether that’s authoritative comment on the state of the market you play in, or a clear description of how your products and services can solve real-world problems.
We’ll listen carefully to how you attract customers … and add in ideas from our experience of working with organisations like yours.
We’ll tailor a content solution to your needs, your challenges, and your culture to help you develop your competitive edge and give you the content weapons to win market share.
Every organisation is unique, and we view every project as unique.
(Infographics and technical imagery)
A picture paints a thousand words. Eye candy gets shared. Useful eye candy gets shared, reshared, and referenced.
We specialize in producing infographics and imagery that say something – finding innovative ways to present data and get messages across.
(News, blogs, vlogs, opinion pieces and podcasts)
Regular, topical, interesting, and useful content will help you build an audience, develop your brand, and keep you at the forefront of customers’ minds. But it takes time to produce.
We can help you work out a time-efficient, high-impact publishing strategy. We can also create the content for you if you want help with that.
(Reports, white papers, sizing and forecasting)
Not everything can be said in fifty words. If you want to be seen as a thought leader, you need to invest in larger pieces of tailored content, especially if you’re competing in a technology market.
Deep and meaningful white papers and market reports can elevate your brand in front of potential customers.
We have the experience to help you create depth content that will set your business apart.
Presentations and events
(Slides and speeches, statistics and messages, web seminars, live conferences and workshops)
In order to get your message ‘out there’, you will want to get in front of real people. We can take the time and pain out of preparing with presentation slide packs, statistics and messages that will make your audience sit forward.
We can support, design and even run web seminars, workshops and live events for you – leaving you to focus on nurturing contacts and relationships.
Our founders have between them:
• written over 100 detailed technology and market reports,
• managed programmes of tailored content delivery (80+ pieces of content per year),
• authored white papers,
• published articles and blog pieces, and
• delivered opinion pieces
providing the capability to produce marketing studies that will set your business or organisation apart.